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12 Best White Hat Link Building Techniques to improve your Rankings

Link building might seem a lot of hassle, and you might not consider it while trying to rank your website up. Well, you might be wrong there!

There have always been numerous changes in the Google ranking algorithm, in which backlink remains an essential ranking signal.

Google itself has revealed backlinks being one of the top 3 ranking factors. Hence, it is important to get high-quality backlinks to your website to rank high in SERPs.

What exactly is a backlink?

A backlink is a link to your website mentioned on other websites. They are known by various other names such as incoming links, one-way links, or inbound links. Most of the search engine algorithms consider them as votes from other websites. The more the number of votes, the possibility of a website getting a higher rank in SERPs.

Why is Backlink so Important?

They are essential because they are referred to as “vote of confidence.” SEO protocols are always changing and updating. It also builds a brand value along with ranking you up in SERPs. It increases traffic to your website as well. Link building creates a win-win situation for you.

Quality Backlinks over anything

Say your website has a backlink from Huffington Post and a backlink from a random website no one really knows about. The backlinks from quality sites are always more preferable than random sites. Therefore, if you want to get ranked high on search engine page results, focus on getting quality backlinks.

Engage in White Hat Link Building Only

Google released a Penguin update on 24 April 2012, which was a way of rewarding high-quality websites by ranking them higher on SERPs. It focuses on eliminating websites that use manipulative techniques to rank higher on SERPs. It is now a part of Google’sGoogle’s core algorithm, making it impossible to rank up using manipulative link schemes.

Practices aligning with Google’s guidelines

White-hat SEO refers to the usage of Google-approved website optimization strategies. There are certain dos and don’ts in guidelines for outreach strategy, which are to be followed. Shady tactics don’t last long and may be harmful to your website at the point in time. They might seem tempting and easy, but with regular updates in Google’s policies, you might end up getting caused by a penalty.

White Hat Link Building Techniques to improve your website rankings

Link building is a never-ending task, and you always have to strive for more. However, we are here to provide you with easy and clean strategies to help you get backlinks and shoot up your organic traffic. Let us have a look at some most effective link-building strategies.

Asking for it

One simple way of getting backlinks is by asking people you know to give you backlinks in their blogs and websites. You can ask your friends, family, and people you know in the SEO business.

Make sure the website is relevant to your niche. Being relevant matters to a huge extent, and if not relevant, it may even be harmful.

Moving backlinks

In this, you have to take care of the backlinks you already have. You should keep a check on your website pages, which are linked, and if they are updated and are still relevant in today’s world. If that is not the case, restructure and update and ask them to change their backlink to newer and more important pages of your website.

Giving testimonials to certain brands: Several brands ask you to write testimonials for them. In which you have written about your experiences with that brand or product.

This provides you with an opportunity to get a backlink from the site along with a fair amount of traffic, and the company gets a testimonial for their product. Therefore, it is beneficial both ways.

Getting listed in directories

There are certain spam directories that are removed by Google search results. But there exist certain directories with useful information for users. Those directories are niche directories, in which there is a list of websites related to a particular topic.

This helps a website in getting ranked high in search engine page results and maximize outreach.

Finding Unlinked Content

There could be certain content or brand-specific graphics that are unique just to your brand; reverse search for them, and find if any website used it as a resource without mentioning you or giving you a backlink. Make a list of such websites, ask them to mention your website, and give you credit.

Redirecting Status 404 to backlinks

This arises when the client is able to establish a connection with the server but is unable to find the requested resource. You can redirect those broken pages to a newer and relevant page of your website. This will help you in keeping the backlink of your broken page to yourself.

Guest Posts

Writing a guest post is a good way of outreach and earning a backlink. You can write an article or a blog for some other website. The article has to be of good quality as brand reputation matters. Bad links are harmful in various sorts; therefore, we should focus on good link building.

Looking out for Lost Links

You have to check the recent links that you lost. This includes figuring out the reason for the lost link, which could be due to many reasons, either the website was being restructured, or a competitor replaced you. You can reclaim your lost link if you figure out the reason for losing it in the first place.

Converting mentions to backlinks

There are times when websites have mentioned you, but they did not give you a backlink. You could simply ask them to change that mention into a backlink. You can do that easily by contacting the webmaster and ask for a change of mention to backlink.

Finding Link Building Opportunities

There are several articles and blogs related to your niche, but they don’t give links to any websites. It becomes difficult to search for such websites, but you can use SERP research tools to make the task easier and find the potential articles which can give you a backlink.

Enhancing the content

You can work on the betterment of your website content for better traffic and more backlinks. You could work on quality articles, infographics, extra materials, and videos. This includes providing a better user experience by enhancing your content quality.

Giveaway

If you host certain scholarships and giveaways, you can get a good amount of traffic and backlinks. Launching scholarships get you backlinks in University blogs.

This can be beneficial for your website if you can afford to do so. You may use a few or all of these tactics to increase backlinks to your website and figure out which works for you the best.

Now all you have to do is start trying all these methods to get more backlinks.

Read More: Off-Page SEO: How does Off Page Optimization helps increase traffic?

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Exploring Domain Authority and Page Authority to improve the SEO “Organic Growth”

There is no doubt in the fact that the internet has become a necessary part of everyone’s life

Nowadays, and if you are not using it to promote your business, then you are missing out on some of the good ways to increase your sales. However, when we talk about business “selling through the internet,” your audience is looking for your services and authenticity.

Google’s rank websites based on over 200 factors, and it is quite difficult for you to optimize for all of them. But here we are going to know about two factors (not included in Google’s list) which not only help you increase the audience on your website but also helps your audience to know the legitimacy of your website. In other words, these two factors are like your website’s reputation as a thought leader.

These two factors are-

1. Domain Authority

2. Page Authority

Domain Authority

Domain Authority (DA) is a search engine ranking score that predicts your website’s ability to rank on search engine result pages or SERPs. It is developed by the SEO software company Moz and is not related to Google in any way.

It informs you about the ability to rank your domain.

Calculating Domain Authority score

To calculate the website’s DA, Moz accounts for over 40 factors; the DA score of your website is relative to the DA score of the highest authority website. Since Moz can not give a score over 100 to the highest-authority websites, it lowers the DA score of other sites.

DA scale is logarithmic(ranging from 1 to 100), and this means that when your DA is higher, it’s harder to improve your authority score. For instance, increasing your DA from 60 to 70 is more challenging than increasing your DA from 20 to 30.

Understanding Good Domain Authority Score

According to Moz, DA is best used as a comparative metric rather than an absolute concrete score. In simpler terms, let’s take, for instance, that your domain score stands at 70 while your competitor stands at 90, then your competitor has better chances to rank up on SERP.

So if you think that you have a great DA score, then you might be wrong till you know where your competitors stand. Keeping this in mind, your objective should be to have an authority score higher than your competitors.

Page Authority

Moz, an SEO software company, also develops Page Authority(PA).  PA is a search engine ranking score that predicts a certain page’s ranking ability on your website on SERP. The value obtained at PA includes DA as a factor. PA also ranges from a score of 1 to 100. 

Calculating Page Authority score

PA score is ranked using a 100-point logarithmic scale. PA rank. Similar to DA, it isn’t easy to increase from 70 to 80 rather than 20 to 30.

One thing to keep in mind here is that since PA considers DA as a factor, having a good DA score is definitely going to benefit the score of your website’s pages.

Understanding Good Page Authority score

PA, similar to DA, is also affected by several factors. So finding the exact reason for PA rank changes is quite difficult, but you can always make predictions and simply run experiments to improve your PA score. Google includes several criteria to rank your page, and all of them can affect your score.

How does the Domain Authority and Page Authority affect the SEO?

Now that you have a clear idea about DA and PA and how they rank or score your website, you must be wondering if they impact SEO. Well yes, they have–

Helps in determining your business website’s authenticity

There exist thousands of illegitimate websites on the internet that disappear after a course of time. So it becomes quite challenging to earn your audience’s trust and convince them to buy your product. DA score tells you the legitimacy of a website, and it’s experience. Having a good DA and PA score helps you perform well at SERPs and ultimately improve your SEO.

Connecting with high ranking websites

Connecting with a website having a better DA than yours can help in improving the visibility of your website on the search engine, but while investing your time and money in other websites, make sure they are authentic and are having a DA score better than yours. Websites with a high DA score are supposed to have a strong domain, and your connection with them improves your DA score, and you get a better optimization on SERP. DA and PA Score, making SEO processes easier.

Checking the ranking ability of keywords

The first thing you need to know is your links help you rank. Apart from getting a higher ranking, you can access more keywords or be specific “competitive keywords.” Thus it becomes essential to check the ranking ability of a keyword you are using. This process is simple; you need to Google the keyword and check the PA for it to know it’s ability to rank.

Good PA score makes Google crawl your pages

When you have more PA scores, Google will crawl more of your pages. But suppose you only have a handful of links and a million pages on your website. In that case, it will be complicated to get Google to crawl and index all those million pages until or unless you are some big e-commerce or business website like ebay, Amazon, with a DA of 100 you might not be able to attract Google.

Helps in increasing indexation speed

You might be able to get Google to crawl your pages with low DA, but it will take a while for Google to revisit those pages. At this point, we get into the idea of indexation speed. With a higher DA, Google will crawl and index your content at a much faster rate than at a lower DA score.

Make your links powerful

Just so you know that with increased link equity, your links become more powerful, which gives you incredible ranking power. So it makes everything easier to rank. Your link with other businesses or websites increases your value. 

Getting rid of bad links

Google has a policy of penalizing the sites with spam links on them, increasing your risk of being impacted by negative SEO. A good DA score makes Google crawl on your web pages, and by this, you can check and remove those links.

Saving you from over-optimization

Google says that they don’t have an over-optimization penalty. But many SEOs understand that if you’re a small site that is just starting, it is straightforward to over-optimize for keywords. With a high DA score, you can save yourself from over-optimization and thus increase your SERP rank.

Having unique content is the key

According to a saying- “Everything has been said or done but not by you” sort of fits right in this context. In the digital market, everyone is trying to experiment with their content to attract the right audiences. You need to see what is out there and do it in your own creative and better way. This ultimately increases your DA and PA score and has a significant impact on your SERP ranking.

Zero error and properly working external links

Before posting any content on your website, make sure there are no errors or improperly working external links. It can have an adverse effect on your DA and PA score and so on the SEO of your website.

Researching keywords to have a good DA/PA score

Keyword phrase research involves identifying the keyword or phrases used in optimization. This step is the balanced combination of two essential factors: highly used keywords by searchers and relatively low competition within the search engines.

Determining the most used phrase that contains your targeted keywords is easy but has high competition. Thus, it is better to opt for less competitive keywords to have a good DA and PA score and save your optimization efforts.

Conclusion

If you were wondering why, despite having clinging and robust content, you were unable to attract an audience, then you must try working for a better DA and PA score for your business website. On the one hand, PA will determine your content’s success when it comes to search keywords, and on the other hand, DA is going to determine how your domain ranks compared to every different domain.

Read More: Voice Search SEO: The Importance of Voice Search Optimization

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Google May 2020 Core Update: Analysis of its Impact on Web ranking

May the “fourth” be with you” – this is the phrase Star Wars fans look forward to saying on May fourth; it is typically a happy day. Unfortunately, this day was met with gloom, unhappiness, and unjust.

So, you heard about Google’s “core “update, and you’re wondering what changed. What is so special about this particular update? Why has your website’s ranking changed so significantly? Why the nepotism towards top sites like Amazon, Pinterest, Etsy, etc.? Lastly, was this update core enough?

While every day and night bring the same monotony to the rest of us amidst this rising pandemic environment, things seem to be a little more exciting at Google.

 The pandemic does not directly handicap the workings of the major search engine as it has done to us – and Google takes proper advantage of this perk. No pandemic, or recession or anything stops it from doing its job – and that is precisely what it did on May fourth, 2020. It was just protocol, having a major update – yet this update was just over-hyped and not as relevant as it was made to seem.

Every year, Google has some updates; records show that it made a whopping 3000+ updates in 2018, which must mean that it had 8+ updates each day- can we keep up?

Every year, Google has these updates – some are regular ones, and some are the more important updates. In 2018, amongst the incredible 3000+ updates, one such update was of significant importance – called the “Medic.”

Coming back to 2020, there have been two updates so far – One In January and one that took place on May fourth.

Now obviously being a core update, it was of major significance because these core updates substantially affect site ranking. Despite this, the response so far has been far from affirmative.

 What exactly is a core update? How is it important to Google?

Well, for starters, it brings about some major changes to Google’s algorithm – which means it affects several websites. And these major changes are relevant for sites because while these changes roll-out, the rankings are highly volatile. The sites with better and updated content will rank higher and then ultimately, proudly take home the winner award.

To put it in simple words, rankings can move around a lot during a core update. Now, although there was a major update back in January (when going out was not illegal), the one that happened in May has seen some negative responses from several sources. But a core update is supposed to be important and relevant, not bring about a negative pool of opinion. So what happened to the update, and why are people taking to Twitter to troll Google’s newest update? Does Google plan on retaliating and defending the update?

What are Google May 2020 Core Update facts, and what do we know?

Well, if you would have noticed, your website probably was going through a volatile period sometime between May 4th-6th. This was not there before, obviously, and you might have been able to track it this time – it’s pretty natural during a core update.

But after it got over, you would have noticed that your website seemed to show a fluctuation in rankings because of the volatility, and would also notice that your website’s ranking has either gone up or down. If your website’s ranking has gone up, then Kudos to your hard work, and you would have nothing to complain about – but, if your website ranking dipped dangerously lower than expected, then fret not, you are not alone.

This was the case for many websites.

To the dismay of many e-commerce sites, there were a few top companies that took to the winner’s list. According to famed blogger and entrepreneur Neil Patel, Industries such as travel, real estate, pets and animals, health, etc. were affected by this volatility. Some companies, you normally wouldn’t notice otherwise, showed an unexpected surge in rankings.

Several people found this rather surprising and unexpected. It’s still believable that the health industry took a few hits on the upper side, but what about the others?

That’s not all.

Sources have revealed that only top-notch companies such as Amazon, Ebay, Etsy, Pinterest, etc. were on top of the search results during the update. What about the other companies?

Don’t they matter? Or are they not top-notch enough to get on the list? No one really knows why it happened, because there isn’t an exact reason. However, we are aware and agree that this is not fair. Some people call this update “a carnage,” “a monster,” “heavily flawed,” – seen as trolling on Twitter – and other negative things, and no one could blame them for showing such a blatant display of disdain towards the change.

It is difficult to comprehend that when all the hard work put in towards your business doesn’t work out and, in fact, turns out to be a set of futile exercises, then disappointment prevails. Everyone works hard to attain some objective or success, and should it not be fruitful, then the expected result would be heartbreak, to say the very least.

Many renowned sites such as Spotify.com, Linkedin, etc. had turned prey to this partial ranking. This led to an outcry, trolling, and reposts on social media – something that is natural when anything scandalous turns up, and this was nothing short of one.

But does this mean that the other companies have to cut their losses and move ahead? Does this mean that these sites will never see the light of top SERPs?

Fortunately, unlike the Coronavirus, there is a cure to this raw deal – you just need to keep updating your content and make it fresh to get back on top. The best interpretation would be to strive to make each piece of content the most holistic resource on the web for the user and the website owner.

But what is the relation between Covid-19 and search results?

Pinterest’s quarantine surge – rightly compared to a typical Christmas bump?

Studies have shown that during the quarantine period and more specifically, during this core update volatility period, sites like Pinterest, Etsy, Amazon, etc. have shown a significant surge in SERPs – one that can be rightly compared to the Christmas season sales, which are at an all-time high every year.

Sources have mentioned that sites like Pinterest and Etsy have been at the top of results during the 2-3 day rolling out. Essentially Pinterest and Etsy are the sources of handmade DIY projects, which several people have started to enjoy. It could be possible that since the pandemic has handicapped our ability and access to the outside world, most of us have resorted to traditional handmade projects at home – it is a beautiful hobby that helps kill some of the boredom and gloom from being locked up at home all day, every day.

Studies and cases have also shown a surge in SERPs involving Pinterest and Etsy, and sometimes Amazon too. There seemed to have been a direct link with Pinterest, where the keyword “handmade” was typed. It’s not that we have something in particular against the sites; it’s just that Google SERPs did not give other companies and businesses a chance to be found on the internet, despite belonging to the same niche as the desired keyword.

However, this was not the only site where Google’s flawed SERPs showed so much partiality.

Spotify, a leading music and streaming service, showed a sharp decline during this two-day rollout. All of us know that Spotify has gradually risen to the top music apps list. It is known to dominate the streaming industry, with first-hand professional expertise always ready to update the content, market, and promote. It is considered number one in most countries; hence domination and authority are clear. However, having an authoritative position could not spare this site from ranking low during the core update.

Linkedin’s Ranking Crash – Did Google adjust its algorithms according to quarantine?

Another example of an unjust ranking was Linkedin. During the 2 day roll with Google’s heavily flawed SERPs, Linkedin was shown to disappear from the list completely. Linkedin – a major communications site where professionals and employees connect and have helped millions of people get jobs matching their requisites – too, could not save itself.

It is agreeable that Linkedin, as an online employment site, had not much of a role to play during this pandemic situation where employment was laid off, retrenched, and forced remote jobs were the trend – but the treatment this site received was not just, and entirely out of proportion.

Linkedin is such a powerful website that the name itself creates brand loyalty – and yet, it failed to do well during this core update. The ratings had gone so low in the SERPs that it just disappeared from the search results. For many of us, what could be more unfair than that?

This led to a flood of negative opinions, trolls, articles, etc. Although things have stabilized a little after the live rolling out – this question still plays on so many minds. Why did this happen? Why was Google so partial about selected companies? Did these companies not deserve any better?

Read More: Exploring Domain Authority and Page Authority to improve the SEO “Organic Growth”

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Top 5 Digital Marketing Books to Read in 2020

Books are the best source of knowledge (and sometimes wisdom). Digital marketing is no exception in this aspect. Finding and reading books is much easier than in the past since the onset of Internet usage. Here we have chosen the top digital marketing books that every marketer should read. Scroll down to find more about the sources of knowledge in the field of Digital marketing.

Top 5 Digital marketing books that every marketing professional should read in 2020

Digital Marketing for Dummies by Ryan Deiss

This is the guide the world turns to, to stay afloat in the quicksand of ever-changing trends. Ryan explains the how-to-dos of a wide range of topics from the art of ad campaigns to the basics of Social media marketing.

Google AdWords for Beginners by Cory Rabazinsky

Google Ads can easily be the most powerful tool for advertisement in the digital realm if used wisely. Explore the labyrinth of procedures and processes behind the scenes of AdWords to understand and use it for your business’ progress.

Spin sucks by Gini Dietrich

A widely ignored fact by companies in social media: followers are humans and they expect human communication from companies. Spin Sucks explains this concept in-depth to establish an ethical communication system between the audience and the companies to foster trust.

The Clarity Project by Liam Thompson

In this book, Liam explains the ways to identify the target audience,  digital marketing strategies to increase visitors and conversion rates, building a relationship with clients, and many other mind-bending concepts of digital marketing in easy-to-grasp concept bits and with clarity.

Hug Your Haters by Jay Baer

Ego stands in between negative feedback and an effective solution. Hug your haters explains exactly how to overcome it to avoid both ignoring and reacting to haters by drawing in crazy case studies to show us what went wrong. This book on digital marketing is the perfect solution to turn your haters into stepping stones for success.

Search Engine Optimisation for Dummies by Peter Kent

Keywords linked to the webpage are what help search engines to save us the pain of wading through the heavily crowded Internet. In this digital marketing book, Peter helps you to unravel the secrets of optimizing these keywords for your company’s Ads to be readily found by search engines.

These digital marketing books will be an unequivocal power in our hands. However, always do remember that books can only do so much. Learn from them and never hesitate to put what you learn into practice. After all, the experience cannot be dug out from books.  

Mantras for Writing Great Content

Once upon a time, writing was a tool for the rich and the powerful. In this digital era, it is no longer a privilege reserved for the elites. Anyone can write to express their views on anything they wish to. However, the art of creating great content is an elusive dream for many. Slide down to make the dream come true.

Read, read, read….

Reading is the unequivocal solution to sow and grow ideas. It doesn’t matter what one reads. Time spent on reading is never wasted. Besides, it comes with an added benefit- increased vocabulary. Great ideas to present content and good vocabulary to write it downturns good content into great content.

Know what you write

Lengthy and purely opinion-based writings are no match to the compelling and short articles out there. If one decides to write more, then the length of the article must reflect the depth of his research. Not knowing what one writes is the quickest way to lose track of the point.

Draw a picture

Humans are visual beings. We love visual content rather than text. So, painting a scene with visually stimulating vocabulary would help to process and retain content. To make them more enjoyable, literally inserting relevant images can enhance the reading experience manifold.

Don’t settle for it

Losing the will to push harder is the difference between a trending writer and a former writer. Trying to learn and practice new techniques and subjects will make one stay on track. In the long run, people read content for what it is, not for who wrote it.

Keep editing

Never submit the first draft for publishing! However appealing it may look, it is not the best. Simple errors like a typo and grammatical glitches will ruin the overall feel of the piece. So, editing drafts repeatedly with a short time between each draft will make wonders for the final copy.

Be an SEO expert

As we are focusing on digital content writing, being discoverable is very important to reach the potential audience. This requires the need to be listed in the SERP (Search Engine Results Page). Learning to incorporate keywords that have a high potential to be searched for will go a long way to gain a wide outreach.

2020 Digital Marketing trends

One may call 2020 the year of reform. Changes are happening in every possible social, medical, and technological setting. Marketing trends are no exception here. Keep scrolling to learn the emerging trends in digital marketing

Voice searches see an upward slope

With the advancement in voice assisting tech like Alexa and Google Assistant, voice searches have gone up by around 20% and are still increasing. Optimizing the keywords for marketing ads for voice searches by switching from broken groups of words to full sentences are helping businesses gain greater outreach.

Position zero- nothing less

Position zero- the first result in a SERP- is the most coveted position in 2020 for any business. Being on the first page alone is no longer enough. Increased optimization of SEO is done to fight for the top position.

Personalization to a new level

Consumers now readily dismiss irrelevant ads, without even a glance. Utilizing modern tech like AI and chatbots with human backup is done to extract details from every single user. These data are promising in displaying highly personalized ads for every denizen of the internet.

New tech: VR and AR

People love to know more about a product before buying it, with very little difficulty. Virtual and Augmented Reality are the most informative means available in 2020. Their realistic feel is being used by companies to sell large products like a car, furniture, or even a house that conventionally relied on video ads and personal visits. 

Finding the right influencer

More than 72% of Instagram users buy products via the app. 70% of teens trust products supported by an influencer rather than a celebrity. Putting this knowledge to use by partnering with the right influencer has guarantee increased sales for all kinds of products. 

A video ad is a must

More than 49% of Internet users watch at least 5 videos per day!

That means people are more willing to watch video ads than any other ad forms. This has made all companies scramble to make video ads.

Content marketing is not dead, yet

Even though the technological advances may seem to say a different story, they all are diverting the traffic to the contents! People now wish to learn more about a product than ever before. So, it is imperial for companies to deliver quality content with more focus on the context.

Read More: 10 effective Content Marketing ideas for small business

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Email marketing strategies to follow for your business growth

Thinking of business growth, think email marketing. So completed the task of getting your business online? It’s time to drive more traffic to your website. But for that, one needs to connect with the audience. 

One such way to connect with the audience is email marketing. It has been found that email marketing is one of the most effective tools to grow your business. With thousands of emails flooding the inbox, it takes careful planning by successful marketers to stand out in the heavily loaded inbox. 

In a survey, it was observed that 73% of the marketing strategy that has been carried out is through email marketing.

The challenge faced by today’s marketers is that they need to connect with the audience in a personalized way while adhering to the budget. 

Here are some of the techniques to implement an email marketing strategy for business growth.

Make email messages mobile-friendly

With 55% of the emails now being opened on mobile devices, it becomes essential to make the emails mobile-friendly. A short, attractive subject line prevents them from getting deleted. Opt for mobile-friendly landing pages, which allows the user to have a good experience when they click through your mails.

Personalize the message

Every email subscriber feels privileged when they receive personalized mail. Moreover, personalized mail stops them from unsubscribing the mail. They feel valued and continue to be on the list.

Offer something valuable

The quality of content that is being offered is essential for every subscriber. Providing users with something that is free and relevant creates interest in the users. Opening up contests for the subscribers also generate interest in them. They try to engage more with your content.

Try to address the inactive subscribers

The subscribers who remain inactive are actually costing you. The amount that you pay to the email service provider gets deducted from your profits. Identify the segment that remains inactive and create content to improve their involvement.

Focus on the length of the subject line

The length of the subject line should not be more than 60 to 70 characters. It is the subject line that entices the reader, and they click to open it. Keep it short but, at the same time, attractive.

Involve both email and social media

Most of the users are active on both platforms. Getting connected with the users on both platforms strengthens the relationship. Buying decisions are taken by users after consulting various platforms and getting reviews on them.

Select the right time for sending emails

It is not every time of the day that people open their mails. Sending emails at the right time ensures traffic conversion and more subscribers to the mail. Test and analyze the best time slot to send the mails depending on the get through and visits to the mail

Top benefits of email marketing

Connect with your audience with a customized approach

Deciding where to put in your money where it comes to marketing? Investments should be in places that maximize the returns. The exciting part attached to the email marketing campaign is a cost-effective solution where you reach the customers in their inbox on a daily basis. 

Those who don’t use this marketing method may not understand why this source of marketing is popular. But there are many reasons for the popularity of email marketing, and here are some top benefits that it offers.

Cost-effective

It is one of the inexpensive channels of marketing. Other mediums like billboards, advertisements in various newspapers and magazines cost a hefty amount. Email marketers can, on the other hand, invest in software to automate and track their emails.

Reach to the audience that opts for it

Emails are usually subscribed by the audience. They have an option to even opt out of it in case they find it unsuitable. A higher conversion rate can be brought about as business is targeting those who wish to hear from the brand.

Personalized messages

To an audience that is primarily interested in sports, personalized messages could be sent to them. Personalized messages make the audience feel more special and valued by the brand. It allows them to stay with the brand for a longer duration.

Read More: Blogger Outreach: drive Traffic and Conversion

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Off-Page SEO: How does Off Page Optimization helps increase traffic?

The term SEO reached its peak in Google web searches, this year, according to Google trends. This might give us an illusion that people educate themselves all about SEO. Here comes the catch.

SEO is classified into On-page and Off-page. All the hype usually goes into on-page SEO which includes designing a super-fast site with the right keywords, mobile-friendly UI, encryption, and clear-cut site map.

What many fail to understand is that SEO is not confined to the work on the website itself.

It is just the tip of the iceberg. All the hidden work is often not appreciated. These are the work done outside the site to earn the site high enough rank to win the first page in SERP and hence named off-page SEO. Keep scrolling to learn more.

Why do you need to know this? 

No matter whether you run an online or offline business owning a website is a must in this era of digital technologies.

When you own one, it is easy to be lost in the huge multitude of other such websites competing for people’s attention. This is where Google and other search engines come in to ensure the ease of navigation for its users. They do this by sending out algorithms called spiders to crawl the websites on the world wide web just like how a human would.

Then they evaluate the content based on a multitude of factors and rank them for their users as valuable sites. Optimizing a website to match all these critical factors for the crawler to recognize the website as a valuable site is called SEO (Search Engine Optimization).

This will help the site to get displayed at a position as close to the first result in the SERP (Search Engine Results Page) as possible. 

“The success of a page should be measured by one criterion: Does the visitor do what you want them to do?”

AARON WALL, Head of sales in Altrsan

Why does it matter where your website is displayed in the SERP?

The more the closer a site is to the first position in a SERP:

Higher the traffic and conversion rate

As more people teem in a website, naturally the probability of the desired conversion is increased.

More it is trustworthy

People trust search engines to fetch the results they want. Naturally, people trust the first few results as the most relevant sites and chose them over the others. More than 95% of online searchers won’t bother to look even at the 2nd SERP!

More likely it is to retain visitors

People tend to remember the terms they are familiar with. Being in the 1st SERP is comes with the added benefit of becoming familiar with surfers. Once a site becomes familiar enough, people will tend to look for the site specifically to satisfy their needs. This bunch of retained visitors will bring about more conversions without any additional resources spent on them!

So, what exactly is Off-page SEO optimization?

Off-page SEO optimization deals with the work outside the website, to drive in more visitors to ultimately acquire a decent conversion rate. Such activities that drive in traffic indirectly include:

         Social media marketing

           Influencer marketing

           Guest blogs

           RSS feed subscription 

Why us?

“Successful SEO is not about tricking Google. It’s about partnering with Google to provide the best search results to Google’s users”

PHIL FROST, Founder of Main Street ROI

There is a huge multitude of short-cuts and backdoors in the algorithms that crawl and rank the sites in WWW. But exploiting such shortcomings will invariably earn you a Black-hat SEO tag. Black-hat SEO agencies seduce businesses to buy their services for a far cheaper amount with a promise of a quick rise in visitors.

Unfortunately, most Black-hat SEO can’t bring your site even to the first SERP, let alone the most coveted position zero. In some rare cases, they do make it, only to succumb to Google’s Panda or Penguin or Hummingbird algorithms.

These will simply devalue the site. That is, it won’t bother to give your site a rank at all! This is the guaranteed way to lose up to 95% of your existing traffic.

Monarch Web World strives hard to save you from such traps and to give you genuine and proven methods of SEO. We have a client base of more than 1200 in more than 11 countries. All because of our guaranteed increase in traffic and ROI. You don’t have to take just our word. Scroll down to learn what sort of off-page SEO optimization we offer and how it’ll benefit you:

Social media Marketing:

“Build it, and they will come” only works in the movies. Social Media is a “built it”, nurture it, engage them, and they may come and stay.”

SETH GODIN, Founder and CEO of Squido

With more than 3.8 billion active users in social media, spreading the word about a subject is now much easier than it has ever been before. We continuously create posts and updates on various platforms like Instagram and Facebook which helps people to stay alert about a website and thus maintain the rank in search engines. 

Press releases

“The reality is SEO can benefit from PR best practices and PR can benefit from SEO best practices.” 

DAVE LLOYD, Digital Strategist in Adobe

Continuously updating new launches with the press ensures the sustained circulation of the brand name in people’s mind and thereby make them specifically look for the site. Our expert team will ensure a timely release with essential info for people to stay interested in the subject.

Influencer marketing

“People do not buy goods and services. They buy relations, stories and magic”

SETH GODIN, Founder and CEO of Squido

More than 80% of teens buy products based on what their favorite influencer has a say in it. Of them, 8 out of 10 are YouTubers. We focus on such influencers who have a meaningful connection with your field to promote your site.

Guest Blogging

“Guest blogging is probably the sort of thing that you should be thinking about doing in moderation.”

MATT CUTTS, Administrator in United States Digital Services

People tend to blog on other people’s sites as guests. In such blogs, referring to our own site can influence traffic. But choosing the right blog is the key.

Our expertise with moderation will help you here by selecting the right blog and by creating value-added content for the blog which is relevant to your company’s site with minimal reference and blogger’s permission. Such blogs will benefit the reputable bloggers’ traffic too, to encourage future blogs with references for sustained traffic in the long run.

Backlinks

“The objective is not to make your links appear natural. The objective is that your links are natural” 

MATT CUTTS, Administrator in United States Digital Services

Backlinks include all the external links that would direct a clicker to a specific site.

99.2% of the top 50 search results had at least one backlink pointing to the site.

However, low-quality ones must be avoided at all costs. Low-quality or deceiving backlinks are the ones that direct a clicker to a site filled with:

no added value like a syndicated site or a doorway page

spam and advertisements

malicious virus and badware

or that are hidden or deceiving in any means

We ensure that all the backlinks attached to our posts in social media, guest blogs, and press releases are unbroken and are semantically relevant. This will ensure the increase in rank, gradually.

RSS Subscription feeds:

RSS (Really Simple Syndication) can help to retain first-time visitors by keeping them updated on the posts on the site. This will save them time and quality content will be bound to keep the visitors rooted to the site.

Our timely updates on your site with our expert content writers along with RSS will keep your visitors all for yourself.

Is that all?

“Content is King”

BILL GATES Co-founder of Microsoft

Though it may be tempting you to sign up for an off-page SEO immediately and sit back for them to do all the work, it is not guaranteed to work, by itself. Both on and off-page SEO should happen simultaneously to keep a site visible. This is exactly the reason why Monarch Web World is the best. We offer both off-page and on-page SEO. On-page SEO services include website designing, branding, and graphic design. To learn more about our on-page SEO services, click here. 

FAQ

Is off-page SEO optimization alone enough to increase your search engine rank?

It is a bit complicated. But the short answer is no, off-page SEO optimization alone enough to increase your search engine rank. You need good content in the first place to promote it using off-page techniques. This is why an all-round digital marketing agency like Monarch Web World can come in handy and effective.

How is guest blogging different from regular blogging?

In guest blogging, we select an already reputed blogger and offer them a blog related to their specific niche. In return for the blog, we ask for permission to include a backlink to our site. This link has a higher chance of being clicked than that of one’s own blog and therefore an increased chance of getting a higher rank in search engines.

However, getting an opportunity to post a blog on such a site is very difficult as allowing a spammer will result in loss of the distinguished niche blogger’s reputation and rank and thereby traffic. This is where Monarch Web World help by using its influence to make guest blogging possible.

Why do I need to ensure a backlink is of good quality?

Bad backlinks are prone to be picked up by search engine spiders like Penguin of Google. Such detection will result in devaluing the site that results in an instant loss of search engine ranks and in turn result in immediate loss of more than 95% of existing traffic. To avoid such mishaps, you need a good quality one.

Why should I hire an agency to do this off-page SEO work?

Off-page SEO optimization is a never-ending process. As long as one wishes to stay afloat and be visible in SERP, the person must keep putting in the effort to continuously promote the site and keep adding backlinks. Moreover, such practices must be acceptable by webmasters to avoid getting google penalties or to be picked up by Penguin. Only a professional agency can provide such services with genuine outcomes and mishaps.

Read More: Blogger Outreach: drive Traffic and Conversion

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What is the Relationship between SEO and Content Marketing?

Thinking of improving your website? Content marketing could be one of the options available.

Content marketing and SEO are a boon for today’s marketers. The two are often not heard together, but an amalgamation of both can take your brand’s marketing to the next level. For a successful digital marketing campaign, it is essential to combine good content with SEO. Both will help each other in achieving the goal. In this article, we will talk about the relationship between SEO and Content Marketing and tips and tricks as to how content marketing can improve your SEO.

What is SEO?

SEO or Search Engine Optimization is the process of getting organic or free traffic to your website. Search engines like Google and Bing display search results based on keywords and phrases typed in their search boxes.

Keyword research is one of the most important factors when it comes to content marketing. Your business needs to identify the most relatable keyword used by your target audience in the search results. Create content around those topics to rank better on the search engine results. 

In a survey conducted, it has been observed that the first 5 organic results in the search engine results pages account for 67.6% of all clicks (Zero limit web) whereas, on the other hand, 50% of the search queries contain 4 or more words (Word Stream). 

Around 29% of keywords with over 10,000 plus monthly searches consist of 3 plus words, and roughly 8% of the searches are phrased as a question. 

When doing keyword research, it is essential to go beyond the common keywords and terms as these keywords would have higher competition levels, which will not allow your business to rank on the first page of search results. Rather dig out long-tail keywords and phrases that will help your business in getting relevant traffic.

What is Content Marketing?

Content marketing is a part of digital marketing that involves creating relevant and appropriate content to attract more users. The sole aim of content marketing is not always sales. Like for example, content marketing could work for educating the customer in the form of ebooks. 

The purpose could also be to make the customer move down the marketing funnel or provide entertainment. Content marketing goals could be different, but the idea behind it is to add some value to your audience. Content marketing also helps in building a relationship with potential leads and customers. It is crucial to create content that would appeal to your audience. Good content with an enticing headline helps in improving the click-through rate of the website. The audience visits your website for handy ready to absorb content. The content should also be shared on the social media pages. This helps in driving more traffic to your website—moreover, this aids in developing a brand name for your business.

What is the relationship between SEO and Content Marketing? How do they work together?

Social media is the most common platform to share the content. But sharing content here does not guarantee that it reaches the right audience. SEO provides information to the users at the moment when they need it. Think about the last time you searched online. For gaining information on any query, search engines are used. It was observed that 57% of the marketers feel that relevant content creation was the most effective SEO tactic. So even if SEO and content marketing might appear different, they are two sides of the same coin. Quality content helps in ranking your website better on SEO.

How does content affect your SEO?

Creating good quality content is the best way to improve search engine optimization. The content should be focused on the keywords that are majorly searched for, as this would increase your website’s visibility. When a customer does a search using any of those keywords or words related to your content, the search result will show it. Free exposure is given to your content when it ranks better on search engines. 

This helps in increasing brand awareness and also drives the relevant traffic to your website. The larger the potential traffic directed to your website, the better would be the conversions. SEO and content marketing are different tools but should be considered as the antagonist. They work wonders when put together. While SEO is more technical, content marketing is a broad term. To improve your search engine optimization, great content should be created.

SEO Content Marketing Strategy

SEO and content marketing do wonder when incorporated together. Here let’s talk about how to create an SEO content marketing strategy.

Analyze the target market

For SEO driven content marketing, it is essential to analyze your target market. If you want your strategy to be successful, then the content created should reach the right segment of the audience who are actually in need of your product and services. Therefore it becomes mandatory to analyze the target market. A buyer persona is important for your business. Information like age, gender, and location are available in the buyer’s profile. Other important information like buyer’s interest and buying behaviors are also available. All this helps in creating content that would be much appreciated by the target audience. Another important thing to include in your content is the frequently asked questions. 

These questions are the major concerns of the audience related to your business. Understanding the challenges which the target audience face and providing solutions to them in your content will help in creating engaging content. You already know what your audience needs and are serving them decorated on a platter.

Find the most relevant keyword

The most frequently searched keyword should be included in your content. This would increase the visibility of the content on the search engine. Moreover, the audience would find this content valuable. Most of the efforts should be put into this part of the content. Targeted keywords also help in generating quality leads for your website, and those can be converted for a ready purchase.

Create quality content

Once the process of identifying the most relevant keyword is done. The focus should shift towards creating topics around them. Create content which not only includes blog posts but other reading stuff like ebooks and white papers. Video content could also be created around these topics, which the users may find interesting. 

Just sprinkling keywords all over your content won’t ease the task. Instead, the content should be of high quality. The search engine would penalize you by giving a lower rank if the quality of the content is not good. To create effective content, try to write one that does not have any grammatical or spelling mistakes, use examples to generate interest in the reader, write in such a way so that the audience finds it relatable and easy to read.

Frequently update your content

Content creation is not a one-time thing. You constantly need to update it. Although your blog posts will keep getting traffic over the years, updating the content will keep it refreshed. One needs to understand that the customer’s preferences keep changing with the change in time. 

Hence the content should be reviewed periodically. Including the new keywords, updating the facts and statistics, and refreshing the blog writing style so that it becomes more appealing, are few of the techniques to keep the content updated.

Benefits of SEO driven Content Marketing

Let’s lookup for some of the benefits that SEO driven content marketing has to offer:-

Longer the content, the more the keywords opportunities

Content marketing does not restrict you to specific word limits. These could be in the form of long blog posts, ebooks, or guides where more keywords could be incorporated. Relevant keywords that your audience is highly likely to use would improve your SEO rankings. According to a survey, it has been observed that pages with higher content rank higher in the search engine results pages. However, quality content is preferred over content size.

Engaging content keeps the audience on the page for longer

People who visit your page might leave the page if they don’t find the content relevant to their searches. This is called the bounce rate. Engaging content reduces the bounce rate of your page. A very high bounce rate is a signal that something is incredibly wrong with the page. Content that doesn’t help your viewers is of no use. So the length of the content is essential, but then one should not compromise on the content quality.

Unique content gives better ranking

Unique content ranks higher as SEO looks for something that has never been done before. Keyword research is crucial, and content should be built around it. Try to include long tail keywords and phrases in the content to make it unique. This would help in ranking better, along with providing resourceful content to your audience.

Read more: 5 Ways how Content Marketing and Social Media work together

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Create your dream website with our PSD to HTML conversion service

Needs are insatiable and will only keep arising once the existing ones are satisfied. The exploitation of this trait of humans is the reason why businesses exist. With the advent of the Internet, and hence business websites, this craze for exploitation has taken a new dimension. It is no longer enough just to satisfy a need. The business must be trustworthy, attractive, and allow really-quick information assimilation. Luckily all these extra-necessities for the ever-busy denizens of the web can be sorted out with one weapon- design.

One software to design your dream-site is Photoshop. But how to make a photoshop document (PSD) into a website? Keep scrolling to check out how designing a website in Photoshop and converting them into HTML is going to help you.

What is PSD TO HTML?

Visual appeal, website loading speed, security, and many other factors are responsible for a steady rate of visitors. Balancing all of them could feel like juggling balls. When you focus on one factor, you tend to overlook the other key factors.

Two such factors that appear to be affecting each other negatively is visual appeal and website speed.

94% of online shoppers claim a website’s visual appeal is the number one driving factor to buy a product.

However, with PSD to HTML conversion service, one can retain both without any drawbacks. This can ultimately give you an edge over other sites that had to compromise one of them.

The Impact of Beautiful Designs Crafted into Websites.

Faster Loading

47 % of internet users expect the site to load within 2 seconds, and of them, more than 40% will leave the site immediately when it takes more than 3 seconds. When codes are cleaner and optimized, faster loading is guaranteed.

By using PSD to HTML conversions, which are mostly handwritten for every single slice of the design, the simpler and personalized codes will enable faster loading and allows visitors to stay calm.

Room for Creativity

In Photoshop, the only thing stopping you from making your dream page is you. You have nothing to worry about standard layouts and plugins. It is all up to the coders to figure out the rest. This way, without having the weight of code pressing you down, you can let your mind wander freely.

Easier to use with CMS

CMS (Content Management System) is all about pre-designed layouts and plugins. But their issue is a lack of uniqueness. It’d be embarrassing to own a website that looks so similar to your rival’s. In this situation, having a handy PSD file converted into HTML will give you an edge over others by integrating the functionality of CMS with the personalization with HTML. 

Easier web maintenance as codes can be grouped into modules.

During PSD to HTML conversion, the image is broken down into multiple slices. Each slice will be coded separately and then displayed together. This makes it easier to spot errors and to maintain a website section by section during the future update of functionalities.

Table-Less Design

The table-less option of HTML makes changes in design easier as coders don’t have to comb through all the code over and over again to change one tiny element. This is so because, unlike a table-based design, the elements are independent of each other. Moreover, with no tables and simpler codes, it’d take websites to load faster.

Pixel-to-Pixel Match

Nothing is lost in a PSD to HTML conversion. What you think and design is displayed with perfection up to the order of pixels. That means no more worrying over the loss of resolution or distortion when opened in a different web browser other than the one it was originally designed for.

Multi-Browser Compatibility

All web browsers can be compatible with HTML codes if designed with care. That means one should not worry much about the failure of a site in a browser for which it is not originally designed if the code is done by a skilled professional.

Ease of communication between front-end and back-end developers

In some situations, the codes by the back-end developer may confuse a front-end developer. This will make it a time-consuming process to check every line to ensure that the output is the same as was expected.

On the arrival of anomalies, explaining this to the back-end developer can again be tedious. But the clear-cut idea created by using a PSD and an option to use semantically meaningful codes of HTML will ease miscommunication and speed up the process.

Why Monarch Web World?

With more than 8 years and 1200 happy clients in our pocket, it is not difficult to see why we could be your best choice. Along with the certified team of experts in MWW, you can rest assured that your dream website is in good hands.

We also take pride in offering more than just PSD to HTML conversion. Our all-round team deals with web design, graphic design, social media marketing, and many more digital marketing-oriented services. This makes us a one-stop solution for all your needs, and collaboration can be fun. Real-time dialogue between you and our team will make you stay at ease with our timely updates and reports.

Speaking your thoughts can never be much easier in the fail-like environment of our team. This semi-formal interaction has ensured to make the best out of many business-class websites, due to lack of any misunderstandings.

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Blogger Outreach: drive Traffic and Conversion

Blogger outreach service is a platform where the service provider reaches out to the bloggers who have created similar content and reference the website in the professionally written article. Our core service is SEO.

We provide your website with a touch to improve the organic search visibility. 

Provide us with keywords that are frequently searched, and those are then incorporated in similar articles so that your website gets more traffic and clicks. 

Our unique selling proposition is the ease of service availability in just three steps. In the first step, you are required to provide the keywords and the URLs; in the second step, the team would take up the job and look for bloggers working in the same industry, and in the third step, the links will be delivered to you on a white-labeled report which you can present to your clients.

Why choose us?

Today 90% of the audience search for service providers using the internet.

Taking your business online comes with challenges. At Blogger Outreach Platform, this service comes at handy and could be availed by anyone merely creating an account for free. 

Why go for any other service when the same service is available as per your requirements? And the unique part is it is customized. 

Blogger outreach looks for authoritative bloggers whose content is flourishing and adds links of your website to it. The major challenge businesses face today is that their website doesn’t get enough traffic. 

Here at Monarch Web World, using blogger outreach, our efforts are to get the traffic directed to your website so that your business flourishes online. Reducing the gaps and providing increased visibility to the website so that more clicks are generated is the motto.

How is it helpful to you?

Blogger Outreach understands what it takes to drive traffic to the website, convert and retain them. A website without traffic is worthless, and it takes the right kind of traffic to propel the business to greater heights. In the words of Jill Whalen, “Good SEO work only gets better with time. 

It only searches engine tricks that need to keep changing when the ranking algorithms change.” The right keyword can be the secret ingredient to the search recipe. All that one needs to do here is to identify the keywords that are important for your website to improve the search ranking. 

Blogger outreach reaches out to the blogs which have content similar to your website, and there they incorporate the keywords and ask Google to re-index the page. This is one of the most widely used white-hat search engine optimization techniques, which creates a back-link to the website.

Blogger outreach platform has delivered remarkable results with their continuous efforts in SEO. A high ranked website has more chances of being clicked as the visibility of the page is increased. The visits to the website depend a lot on the quality of the content. It eases the task of customer engagement, which is quite a challenge for the online business. Blogger outreach does all this for your business.

Benefits of Blogger Outreach

Jeff Eisenberg said, “it is easier to double your business by doubling your conversion rate than by doubling your traffic,” and the best way to bring about conversion is by investing in a fruitful service provider. Here is to how Blogger Outreach Service is the best fit for you to invest as it is:-

User friendly: Best returns on investment.

It gives you a chance to focus on your business.

Does all your tedious search engine optimization work.

Provides hassle-free service.

Positive customer reviews.

Enhanced user experience.

Builds brand credibility and value.

FAQs

In what ways can my website rank higher on Google search?

Selection of the right keywords is the key to rank higher on Google search. What exactly is the right keyword that comes over some time? It is entirely a matter of trial and error. The trick here is to add relevant keywords to your content so that the rankings continuously improve. Blogger Outreach platform provides tools like keyword rank checker to help you with the selection of the right keyword.

How long will it be until we start seeing results in SEO?

SEO is a long term process. It takes around six months to get the right keyword incorporated and obtain the best results. Moreover, it is also a matter of testing various keywords to finally arrive at the one that would drive your website’s maximum traffic. Blogger Outreach services help you achieve this in minimum time.

How do we get links from authoritative websites with blogger outreach?

Blogger outreach does this for you. We check the requirements of the business and include back-links of your website with the blog article. The bloggers’ work is highly recognized in the industry and helps in diverting the traffic to the website. We also include highly searched keywords in the blog article to maximize the traffic.

How to create a good website using blogger outreach?

At blogger outreach, we emphasize good website speed and also check it using tools because when it comes to expectations related to site speed, it has been observed,

47% of the people expect the site to load in less than 2 seconds while around 47% abandon the site if it takes more than 3 seconds to load.

Hence the traffic to the website reduces tremendously, and the business is severely impacted just because of poor website speed.

Read More: How can Content Marketing Improve your SEO?

47% of the people expect the site to load in less than 2 seconds while around 47% abandon the site if it takes more than 3 seconds to load.

Hence the traffic to the website reduces tremendously, and the business is severely impacted just because of poor website speed.

Read More: How can Content Marketing Improve your SEO?

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The Future of Voice Search: How will it impact the SEO Landscape

Do you own your own business, who is trying to rank better on search engines?

Are you looking for better ways to promote your product?

If so, you need to stay up-to-date with all the SEO trends, and our product “Voice Search” is built for you. 

Voice Search SEO is a voice-based search engine optimization designed to answer the user’s queries in natural human speech, instead of manually-typed one. Voice Search is currently on top of such trends, which can accelerate your business faster.

You are well aware of what happens when new technology takes over the market. A person of every age group is either talking about it or using it.

According to data, 31% of US households own smart speakers having virtual assistants.

A recent study from Adobe gave the estimation that

48% of users use voice search even for “general web searches.

Google’s Search Engine Pages(SERPs) have also evolved according to voice searches to provide a better navigation experience.

Does this convince you why to go with our product “Voice Search SEO”?

If not, then go through the following-

The Future of Voice Search and Why it Should Matter To You

Voice search is a new concept that has been a massive success over recent years. Despite the popular belief, people are not doing voice searches on mobiles or tablets alone but also on the devices manufactured by tech giant companies such as Amazon(Alexa), Google(Google Home), Apple(Siri), etc.

There are many reasons why voice searches have seen tremendous growth in recent past years.

One and the most important reason being that voice searches are 3.7 times faster than typing. No one has time to wait even for a few minutes to get feedback for a question or information in the fast-moving world.

Voice search is also more convenient when people are refraining from touching their mobile phones frequently. Thus it’s high time that you optimize your content as per the recent trend of voice search.

Pulls traffic to your SEO campaigns

You might be well aware of search engine optimization(SEO) and how it can help your website to rank better on search engine result pages(SERPs).

We assume that to keep up with the growing competition; you might be doing SEO campaigns for your business; voice search optimization surely can provide wings to your campaigns. 

Keep in mind that people tend to do voice searches quite differently from the way they would type, so you have to optimize the perspective’s content. Our services are specifically designed to help your business excel in your local SEO campaign to target the voice search customers.

Answers your customer’s queries quickly

With the advancement in voice search SEO, your content needs to be up to the mark and of high quality as the users don’t wait for the search pages to load now. Many devices allow a hands-free voice search feature, which means that they can ask a query without even picking up their device. Once a person asks a question, they immediately receive the top website’s results on Google’s SERP. Voice search provides prompt answers, and to be able to rank on top of SERPs; you need to do competitor analysis.

The better the SEO Rankings, the better is the trust among searchers

Nowadays, people who use voice search expect to have factual and trustworthy information, and Google’s unique algorithm makes sure that the user gets the best available information. If users receive information about their query from your business website, they are likely to trust you. That is why we emphasize increasing the voice search SEO rankings for your business. This not only increases the amount of traffic but also helps your business to come in front of more customers and thus to increase your brand’s reputation and trustworthiness.

Easy to provide answers

Voice search technology has made it very clear that the searchers are always hungry for a solution to their queries that, too, at a faster rate. Well, we are providing you the advantage to efficiently provide the answers to your customers through voice search technology, and it also increases traffic on your website.

Longer but conversational keywords

Voice Search SEO provides you a fair idea of how users might phrase their voice searches on the search engine. Unlike typed web search, voice search consists of more detailed long-tailed queries. You need to include interrogative phrases like “what,” “why,” “which,” and “how.” Our product can benefit you by providing relevant queries for your product or brand, and you can create your content accordingly.

Voice Searches are conducted in local languages

Before advertising your business product online and making it Voice Search optimized, make sure you do that by keeping in mind the local language spoken by your primary audience. If you are just starting with marketing, it is beneficial for you to target a small audience first and provide them the services they require. Afterward, you can reach out to a larger audience and add the languages as per them.

Optimization for local SEO

Whenever a user searches on Google, it provides them the results as per their geographical location(if the user gives location permission).

For example, if a person is living in New Delhi, a search for “Italian Food,” he/she will find the list of restaurants offering Italian Food in New Delhi.

Voice search technology has increased the importance of optimizing your business or product for local search. According to research conducted in 2019, 58 percent of buyers/consumers used voice search to find local businesses. Several ways can be acquired to incorporate voice search for SEO for improved marketing strategy for a business like yours.

Customizing for mobile users

Search engines today believe in the mobile-first approach, which means that you need to customize your website for mobile users more than laptop users. Many laptop manufacturing companies are still not providing voice search features, making voice search technology a mobile phone-based technology more than laptop-based.

Your competitors are at an advantage if you don’t use Voice Search

Incorporating a voice search strategy today benefits you for gaining potential customers and keeps you updated about your competition. There is one thing for sure that if your competitors have optimized their website for voice search and you haven’t, then there’s a fair chance that the users will find their website more often than yours. You need to be able to adapt to new technologies to leg up on the competition.

Frequently Asked Questions and Answers

1. How could my local business benefit from your product?

We are already aware that people are using voice search for finding services near them. Our product is designed to let Google know about your business’s particular location. By this is someone voice searches on Google asking for a product that you are developing, your business could rank on SERP. This helps your business to grow even locally.

2. How is my product going to be affected by Voice Search technology?

In the coming time, voice search technology will continue to grow and become popular among buyers. For making your business compatible, you need to include voice search technology in your overall digital marketing plan.

3. Why do I need to hire a Voice Search SEO company?

With each passing year, voice search is rising, and it can be predicted that it’ll be everywhere. You need to closely study your consumer’s behavior, and you need to be prepared to tackle any change in marketing trends. The tech giants such as Amazon, Google, etc. have already optimized themselves for voice search. You need to specialize in voice search to have an edge over your competitors. For the same reason, you need to hire a voice search SEO company.

4. How is your product going to affect the traffic on my website?

Apart from other strategies you adopt for your business, voice search might also turn out to be an excellent tool for increasing web traffic by beating the competition. With our product, you will always have a solid voice-optimized SEO strategy in your hand to get your brand on top of SERPs.

Also Read: Benefits of Keyword Research